Now Open: Boutique Hotel in MA; SureStay Plus Sets Up in NV; More…

NATIONAL REPORT—Lark Hotels has opened a new boutique hotel in a historic building, Best Western’s new brand—SureStay Plus—has opened near an airport, Marriott’s TownePlace properties are dotting the map, and Homewood Suites by Hilton has a new addition. Here’s a look at what’s now open:

Hotel Salem

The Hotel Salem, a boutique Lark Hotels property in downtown Salem, MA, has opened its doors. Located at 209 Essex St. in the former Newmark’s Department Store building, the hotel is proximate to local attractions such as the Peabody Essex Museum.

With a total of 44 guestrooms, including micro rooms, lofts and suites, The Hotel Salem is the 17th property from hospitality brand Lark Hotels and its second hotel in Salem, following the opening of The Merchant on nearby Washington St. in 2015.

There are two forthcoming dining destinations by Lark Hotels’ Group Executive Chef Justin Perdue: the street-level Counter and The Roof, Salem’s first and only rooftop bar, according to the company. Paying homage to its roots as a high-end clothing anchor store, the hotel’s design is a mix of mid-century modern decor and vintage, retail-inspired touches that embrace its past.

SureStay Plus Hotel by Best Western Reno Airport

The SureStay Plus Hotel by Best Western Reno Airport has opened in Reno, NV. Located at 1981 Terminal Way, the hotel has 269 guestrooms and three suites. Each room has a refrigerator, microwave and coffeemaker. Executive rooms come with fireplaces, and larger Business King rooms include recliners and upgraded desks and chairs.

There is also a full-service restaurant and bar, convention and ballroom space, and free wireless internet throughout.

TownePlace Suites Battle Creek

TownePlace Suites Battle Creek has opened for business in Battle Creek, MI. On average, a TownePlace Suites opens every six days, according to the brand.

Located at 12917 Harper Village Dr., the new hotel will operate as a Marriott franchise, owned by SKLM Hotels and managed by HHC Hospitality of South Lyon, MI.

Highlights include a floor-to-ceiling TowneMap of places to eat, play and live (explore). Accommodations include studio, one- and two-bedroom suites with fully equipped kitchens, as well as separate living/working and sleeping areas.

TownePlace Suites by Marriott Hopkinsville

Another TownePlace Suites by Marriott has opened, this time in Hopkinsville, KY. Situated at 220 Richard Mills Dr., the new hotel will operate as a Marriott franchise, owned by Hoptown Hotel 2 LLC and managed by H&W Management.

Amenities include complimentary hot breakfast, access to outdoor Weber grills, the 24-hour In a Pinch market and On Us coffee service. Elsewhere, there is an exercise room open 24 hours per day, laundry facilities, a meeting room, complimentary WiFi throughout the hotel and on-site business services, including copying, faxing and printing.

Homewood Suites by Hilton Allentown Bethlehem Center Valley

In Center Valley, PA, the Homewood Suites by Hilton Allentown Bethlehem Center Valley has opened. With 114 new suites, the hotel’s opening complements rising tourism in Pennsylvania, where spending by tourists grew for the sixth straight year, according to the brand.

Developed, owned and managed by HMB Management Inc., the property offers a combination of studio, one- and two-bedroom accommodations with fully equipped kitchens and separate living and sleeping areas.

There is also complimentary daily, hot breakfast, an evening social Monday-Thursday, WiFi and a grocery shopping service.