MIAMI BEACH, FL—Nikki Beach Hotels and Resorts is touting a strong development pipeline. Within the past 300 days, the brand has grown its portfolio from four units to a total of seven resorts, which are either operating or currently under construction.
With a joint venture with Nikki Beach Hotels and Resorts EMEA, the two companies currently operate three resorts in Dubai, UAE; Bodrum, Turkey; and Porto Heli, Greece. Under the same partnership, first on the expansion plan is Nikki Beach Resort & Spa Santorini, which is poised to open this year.
“With the opening of Nikki Beach Resort & Spa Santorini, we have triggered our next level growth phase in line with our development strategy. This was driven by the investors trust in our brand and the market demand for fresh and relevant lifestyle resort applications,” said Nikki Beach Hotels and Resorts EMEA CEO Jihad El Khoury.
As the first lifestyle resort with private beach access, Nikki Beach Resort & Spa Santorini will consist of 60 rooms and suites, three restaurants and the signature Nikki Spa. It will be the brand’s second location in Greece.
“In its 20th year of operation, Nikki Beach continues to evolve as markets change,” said Lucia Penrod, CEO of Nikki Beach Global. “A year ago, we shifted our focus on reorganizing our hotel division and the result after one year is three new projects under construction and a deeper pipeline than we have ever had before. Our first beach resort was opened in 2010 in Koh Samui, Thailand, and after nine years, our hotel brand is ready for takeoff.”
“Our current pipeline and its imminent growth is a clear indication that the market is truly craving our experiential lifestyle concept,” said Alexander Schneider, newly appointed president of the Global Nikki Beach Hotel Division. “Hotel owners and investors are looking for sustainable partnerships that are capable of introducing meaningful and wholesome brands, which provide the true potential of making a difference in a currently opaque hospitality environment. The brand standards of a hotel management company need to translate into a tangible experience for the guest, which creates excitement, loyalty and measurable returns.”
Under the Nikki Beach Global portfolio and situated on a private peninsula in the bay of Budva, Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development. The property overlooks a marina and the historical old town of Budva, which was founded by the Romans. The property will house 150 rooms and suites, 20 ultra-luxury villas, three individual private beaches, a jetty, five restaurants, Nikki Spa and Tone Gym. The brand’s beach club concept, Nikki Beach, will also be integrated into the resort.
Nikki Beach Resort & Spa Sri Lanka will be located within a new development in beach area of Balapitya. The property, which will be open year round, will consist of 200 rooms and suites with rooftop pools and a private beach. There will also be four restaurants and bars on site, a Nikki Spa, Tone Gym and Nikki Beach integration into the resort pool.
Nikki Beach Global has offices in Miami, Marbella, Barcelona, Geneva and Dubai.