MIAMI BEACH—Nikki Beach Hotels & Resorts, a division of Nikki Beach Worldwide, plans to open a new property in Dubai, United Arab Emirates (UAE) in partnership with Meraas Holding. The 56,000-sq.-ft. Nikki Beach Resort & Spa Dubai will feature a 1,300-ft. white sandy beachfront and will include hotel rooms & suites, villas, branded residences, three restaurants and an Ultra VIP lounge, Nikki Spa by ESPA, Tone Fitness Center and the brand’s Beach Club. This will be the brand’s first property to open in the Middle East.
“We have been waiting for the right time, location and partners to expand our brand in Dubai and, after 10 years of waiting, I am happy to announce that we have finally found the perfect location and the perfect partners (Meraas Holding) to open Nikki Beach in Dubai,” said Jack Penrod, founder and owner of Nikki Beach Worldwide.
“We are proud to partner up with Meraas and share a common vision to make of this beachfront boutique resort a new benchmark for the luxury lifestyle and hospitality industry,” added Jihad El Khoury, cofounder and CEO of Nikki Beach Hotel & Resorts EMEA.
The hotel at Nikki Beach Resort & Spa Dubai will encompass a total of 132 units, including 117 rooms and suites, 14 Ultra Beach Villas (one and two bedrooms) and one three-bedroom Ultimate Beach Villa. The villas will feature private gardens and pools, while all hotel rooms and suites will offer views of the Persian Gulf and Dubai cityscape. The resort will also include 61 exclusive branded residences with a mix of one-, two-, three- and four-bedroom residences and townhouses and a 9,100-sq.-ft. penthouse. Guests will be able to partake in spa treatments and relaxation services at the Nikki Spa by ESPA and work out at Tone, a state-of-the-art gym with classes, personal training services, a tennis court and watersport activities. Located within the property will be Cafe Nikki, featuring an open kitchen and contemporary international style cuisine made with fresh and organic ingredients. The Nikki Beach Restaurant & Beach Club will be modeled after the same stylish, contemporary look and feel as all of the brand’s locations around the world, according to the company, with a pool surrounded by all-white sun beds. Located on the second floor of the main beach club and restaurant building will be an Ultra VIP lounge featuring a caviar and champagne bar. The resort will also include a California-style specialty seafood restaurant located on the beach.
“In line with Dubai’s Tourism Vision 2020, Dubai needs to have close to 160,000 hotel rooms to host the targeted numbers of visitors anticipated by the year 2020. With this as a key driver, Meraas is expanding its portfolio in the hospitality industry, developing projects that will not only add to the number of rooms in Dubai, but also bring in a new dimension of luxury and experience to the hospitality industry in the country. We are happy to partner with Nikki Beach Hotels & Resorts to introduce a new concept that will enrich the offering in Dubai,” said Cherif Hosny, chief hospitality officer, Meraas Holding.