NewcrestImage To Develop ‘Lifestyle Hotel Campus’ in Dallas

FRISCO, TX—NewcrestImage is planning four-brand, 600-room “lifestyle hotel campus” in North Dallas. The project will include a dual-brand AC Hotel and Residence Inn property, both by Marriott, featuring about 300 rooms, plus a Canopy by Hilton and a Hyatt Place, each featuring about 150 rooms. 

The properties will be located at Frisco Station, a 242-acre mixed-use “live-work-play” development located along the Dallas North Tollway about 25 minutes from DFW International Airport. 

Construction on the hotels will take place in two phases, with three hotels—the AC, Residence, and Canopy—scheduled to break ground in January 2017, with the first openings anticipated in June 2018. Construction of the Hyatt Place is expected to begin during 2017.    

The hotel campus, one of NewcrestImage’s largest projects to date, will anchor more than 200,000 sq. ft. of dining and entertainment options in an area of Frisco Station called “The Hub,” which will be the centerpiece in connecting, enhancing and supporting the community’s office, residential and parks areas, according to the company.  

“Today’s travelers want new hotel solutions, so our properties are constantly evolving, improving and pushing the boundaries in design, amenities and services,” said Mehul Patel, chairman and CEO, NewcrestImage. “Our four hotels at Frisco Station will dramatically raise the bar for how we make guests comfortable and how our guests make memories.” 

Upon completion, Frisco Station will include more than five million sq. ft. of office and corporate campuses, plus 2,400 urban living units.

“The hospitality campus is an essential component for making Frisco Station a premier North Texas destination,” said Mike Berry, president of Hillwood Properties, which is the master development partner for Frisco Station. “With its strategic location in Frisco Station, the hospitality campus will drive foot traffic and fuel energy throughout the development by both overnight guests and meeting attendees. And in addition to serving the residents of Frisco Station, these hotels will also provide needed rooms for the rapidly expanding nearby Frisco office corridor and business community.”

Currently, NewcrestImage has a portfolio of 21 hotels, with another 12 hotels under construction or in development including renovation of historic sites in Cincinnati, New Orleans, Houston and Dallas. The company has three divisions—real estate development, construction, and hotel management.  

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