NewcrestImage Opens New-Build Hyatt Place in Lubbock, TX

LUBBOCK, TX—NewcrestImage has opened a five-story, 125-room Hyatt Place here, marking its first new-construction project of the brand.

NewcrestImage has operated two Hyatt Place properties since acquiring them in 2014: a 126-room hotel in San Antonio and a 127-room hotel in Plano, a suburb of Dallas. The new hotel features a 1,000-sq.-ft. meeting room; a 24-hour fitness center; an indoor swimming pool; and an outdoor patio with fire pit.

Dallas-based NewcrestImage now owns and operates 21 properties, with another 11 properties under construction or in development.