DALLAS—NewcrestImage has named industry veteran Kevin Ruhman VP/sales and marketing and a member of its executive management team.
Ruhman will lead revenue-generating areas of the company, including sales, marketing, revenue management and e-commerce.
Ruhman joins NewcrestImage with more than 20 years of hospitality experience in senior management positions, most recently as divisional VP/sales and marketing for the Marriott division at Remington Hotels, a Dallas-based hotel management firm.
Previously, he served as hospitality practice leader for the Americas division at NEC Corp.; as VP/sales and marketing at Lexington Services, an online distribution, revenue and marketing firm; and as director of business intelligence at Pegasus Solutions, a central hotel reservation service.
Ruhman also has held a variety of sales and marketing positions with Marriott-, Sheraton-, and Omni-branded properties in New Orleans, Denver and Dallas.
NewcrestImage currently has a portfolio of 23 hotels, with another seven properties under construction/development, including sites in Cincinnati, New Orleans, and Houston.