NewcrestImage Breaks Ground on Three-Brand Hotel Campus

AMARILLO, TX—Dallas-based NewcrestImage has broken ground on the first property of its three-brand hotel campus here.

The campus will have 300 rooms and is located on a five-acre site in Western Amarillo. The first of the hotels, a 94-room Tru by Hilton, is expected to open in mid-2018. Hyatt Place and Marriott’s Aloft will follow. Construction is expected to begin on those properties by the end of 2017.

In April, NewcrestImage started construction on a four-property hotel campus in North Dallas, bringing together brands from three companies: Marriott’s AC Hotel and Residence Inn, Canopy Hotel by Hilton and Hyatt Place.

The company already owns and operates two properties in downtown Amarillo: a 107-room, 10-floor Courtyard by Marriott, which opened in 2011 in the city’s historic Fisk Building, and a 226-room Embassy Suites, which is scheduled to open in August and includes 18,000 sq. ft. of flexible meeting space.  

NewcrestImage’s portfolio currently includes 23 hotels with another 10 properties in the pipeline including historic sites in Cincinnati, New Orleans and Houston.