NewcrestImage Acquires Site in New Orleans for Dual-Branded Marriott

ATLANTA—NewcrestImage has purchased the 13-story building at 1600 Canal St. in New Orleans for repurpose development as the area’s first dual-branded hotel. 

The building, built in 1960 but vacant since 2005, will undergo a major renovation to house a 105-room TownePlace Suites by Marriott and 78-room SpringHill Suites by Marriott. It will be the country’s first property that combines these two brands in one building, according to Newcrestimage. The opening is expected by December of 2016. 

The two hotels will share amenities, including a single lobby, registration desk, breakfast area and indoor bar. There will be a single management and sales team, as well as a single housekeeping staff, with personnel being  cross-trained about the distinctive features of both brands.

A distinguishing feature of the property will be its rooftop, which is being transformed into an 8,000-sq.-ft. garden overlooking Canal St. and featuring an outdoor bar, exercise room and guest laundry. The entire building will include 130,000 sq. ft. of finished space.

“New Orleans is a vibrant destination and this new project will offer travelers a distinctive new option in local style and spirit,” stated Mehul Patel, chairman and CEO of NewcrestImage.