New WoodSpring Suites Design Package Debuts

WICHITA, KS—WoodSpring Hotels, operator of the Value Place and WoodSpring Suites brands, has unveiled a new interior design package for its extended-stay WoodSpring Suites brand. The company partnered with design and architecture firm Gensler on the design development.

The new design package, called Refreshingly Simple, aims to create a fresh and inviting atmosphere for today’s extended-stay guests, according to the brand. Refreshingly Simple incorporates elements of nature throughout the hotel complemented with bright accent colors and clean white bedding.

“We are on path to changing the public’s perception of what extended-stay hotels in the value segment can be,” said Kyle Rogg, COO, WoodSpring Hotels. “As with every facet of our transformation, we have conducted extensive guest research to find out what guests want and need in their guestrooms. We have put together an affordable package for developers that specifically meet those traveler requests. It clearly differentiates the WoodSpring Suites brand to both the guest and developer.”

The Refreshingly Simple design package provides a welcoming and simple, yet thoughtful, design that allows guests to relax and unwind, according to WoodSpring Hotels. Guestrooms include full-size vanities with lighted mirrors and stand-up showers in the bathrooms, kitchens featuring cabinets with a wood finish and white bedding, along with storage, working and eating areas. Each hotel will be based on one of three different color schemes: Maple Field orange, Stony Brook grayish-blue, or Morning Glory soft blue.

“Our research shows that it’s all about making it easy for our guests to feel comfortable and get a good night’s sleep,” said Mike Varner, EVP of brand strategy and management. “Our typical guest stays with us for weeks at a time, so creating an unpretentious, home-like sanctuary is that much more important for WoodSpring Suites. We went out of our way to create a truly homey feel with our new design package, and the reaction from guests and the development community during our research was sheer delight.”

Since its introduction this past spring, the company opened its first WoodSpring Suites hotel in July. The company’s development pipeline includes both franchised and corporate-developed hotels across the country. System-wide, franchise hotels in the pipeline increased by 50% compared to the end of second quarter of 2014, including nearly 70 properties under active development and 10 under construction. The company expects that the Refreshingly Simple design will begin appearing in new-construction WoodSpring Suites hotels later this year.