SAN FRANCISCO—Commune Hotels & Resorts, the international lifestyle hotel group, has launched a new website www.jdvhotels.com for its Joie de Vivre Hotels brand. The site, created for discovery-driven travelers, according to the brand, is anchored in responsive design and optimized for all devices. Featuring a vibrant color palette and photography, the user experience is designed to deliver enjoyment and better serve the needs of guests by facilitating exploration through destination-inspired content curated by locals and hotel staff, said Commune.
“Joie de Vivre is not a one-size-fits-all hotel brand so we took a fun, ‘joyful’ approach to our website design. In doing so, we’re better able to highlight the individuality of each hotel by allowing them to customize their content and unpack the magic of their neighborhoods,” Scott Williams, chief creative officer of Commune Hotels & Resorts, said in a statement. “Our focus is on our guests and providing them with the tools to plan unique and unexpected trips, whether traveling for business or pleasure. The Joie de Vivre Hotels site as a whole draws on the brand’s cheerful ethos that has established such a strong fan base.”
The enhanced Joie de Vivre Hotels online platform introduces an “explore” tool that interacts with and gets to know guests based on what they like to do, who they’re traveling with and where they want to go. Additionally, the website has enriched social integrations, which include animated Instagram feeds and enhanced mapping functionalities, complete with a customizable overlay of local charms, events and restaurants.
Alongside the launch of the new website, Joie de Vivre Hotels’ new “Joy Ride” travel blog inspires wanderlust, according to the brand, with original editorial content that covers all aspects of lifestyle—food, drink, art, architecture, music, events, festivals—in cities and destinations across the country where the brand has hotels. The blog will dig deeper into Joie de Vivre locales and provide hyper-local content to enrich the overall site experience.
New York-based digital advertising and marketing agency, Sideways, developed the new website.
“We redefined the process of online hotel searching by introducing an intelligent and visually stimulating exploration tool, unique to Joie de Vivre,” stated Tim Murphy, president of Sideways, Inc. “It’s built so a family of four vacationing with their dog can easily imagine themselves at a property, while a business traveler can do the same in a way that’s specific to his or her wants and needs. It’s a new paradigm for finding the right place to stay, and reveals all the great places that Joie de Vivre has to offer in a clever way.”