ROCKVILLE, MD—Choice Hotels International has appointed Eleonora Tarzibachi as head of brand development and management of its Ascend Hotel Collection. Tarzibachi, who previously served as Choice’s senior director of international strategy and business performance, will lead the brand’s worldwide expansion. Today, there are more than 170 Ascend Hotel Collection properties open and operating around the world.
Tarzibachi began her career at Choice Hotels in 2000 as a business analyst and progressed to her most recent position as senior director of international strategy and business performance where she developed strategic growth plans for the international portfolio.
“I worked closely with the Ascend soft brand in my most recent role as I interfaced with multiple countries and territories for the international division. I have incredible passion for this portfolio and opportunity,” said Tarzibachi. “My international role also provided me with a deep understanding of the different needs of the diverse Ascend Hotel Collection traveler and membership base, as well as its growth potential.”