CHARLOTTESVILLE, VA—Luxury vacation rental management (VRM) company Natural Retreats has acquired Florida-based 360 Blue, a full-service VRM.
360 Blue manages more than 700 luxury vacation properties in a dozen Gulf Coast beach communities, including Watercolor, Watersound, Rosemary Beach and Destin, and has recently expanded into choice ski destinations such as Breckenridge and Vail, CO. The addition of 360 Blue to Natural Retreats’ existing family of 15 vacation destinations strengthens its position in the high-end segment of the full-service VRM industry, according to the company.
“We are thrilled to welcome the 360 Blue team, their guests and their homeowner partners into the Natural Retreats family,” said Chris Holden, CEO, Natural Retreats. “They are true industry leaders in vacation rental management, known for the exceptionally high levels of service and care they deliver, and have earned a well-deserved reputation for being the best in the Emerald Coast region [of Florida]. Their reputation for excellence is known throughout the industry, well beyond their borders. As we continue to grow Natural Retreats by partnering with the very best local operators in the very best vacation destinations in the U.S., our focus is to work with companies that consistently meet the highest standards for homeowners and guests. 360 Blue epitomizes this standard.”
With the acquisition of 360 Blue, Natural Retreats will manage more than 1,500 homes in 17 vacation destinations across the U.S., including Palm Springs, CA; Aspen, CO; Park City, UT; Big Sky, MT; Lake Tahoe, CA; Sea Islands, SC; and Florida’s Emerald Coast.
Ashley Horsley, CEO of 360 Blue, will join Natural Retreats as SVP, and will continue her leadership role in overseeing the day-to-day operations of 360 Blue. “Ashley is one of the most visionary and proven executives in our industry,” said Holden. “She has built a world-class team, a strong operational base, and a sterling reputation in the Emerald Coast with both homeowners and guests. We look forward to having her as a member of Natural Retreats’ leadership team.”
Horsley added, “I am incredibly excited to be joining forces with the Natural Retreats team and brand. The company and its leadership embody the kind of commitment to excellence, service and culture that has played such an important role in the success of 360 Blue over the last 12 years. We will begin this next chapter together, working to set the standard for luxury vacation rentals throughout the U.S.”