HONOLULU—Napili Kai Beach Resort has partnered with Lights On Digital, a marketing and revenue management agency based here, to focus on online marketing initiatives to increase and enhance the resort’s web and social presence among prospective guests.
Situated beachfront on Napili Bay in Maui, the low-rise resort features 163 rooms and condo-style studios and suites spread across 10 acres, and offers a variety of land and water activities along with dining at the Sea House Restaurant.
“Napili Kai Beach Resort has welcomed visitors for over 50 years with a special commitment to providing authentic guest experiences in a relaxed, unhurried setting,” stated Patrick Ahler, cofounder/VP of marketing for Lights On Digital. “We look forward to expanding the digital presence of this unique resort in the highly competitive Hawaii market.”
Founded last year, Lights On Digital develops and executes data-driven strategies for independent hotels, resorts and micro chains, focusing on digital marketing, revenue management and OTA channel management
Other hotels utilizing the platform include Hotel Wailea, Marina Tower Waikiki, Hanalei Colony Resort, The Chalet Kilauea Collection, Ilima Hotel, Equus Hotel, The Mauian and Twin Farms in Vermont, according to the company.