MSI Partners With Digital Alchemy

PHOENIX, AZ—Multi-Systems, Inc. (MSI), a cloud services hospitality technology solutions provider, has partnered with Digital Alchemy to provide seamless integration between its NovaPLUS PMS and Digital Alchemy’s CRM services.

“Collectively, as hospitality technology people, MSI and Digital Alchemy are focused on implementing new revenue streams for our customers and in creating guests for life,” Don Hay, founder/CEO of Digital Alchemy, said in a statement. “With these mirrored business ethics, we’re proud to partner with MSI—and most enthused about ‘wowing’ their customers.”

“Together, MSI and Digital Alchemy are a dynamic duo,” Robert Bansfield, MSI senior executive officer, agreed in a statement. “Our combined marketing efforts are geared to providing assistance to hoteliers who, in turn, are marketing to their customers. We are more than pleased with the quality outcome of the integration. Moreover, Digital Alchemy’s professionalism is a natural extension of MSI’s Guiding Principle: to continually improve and enhance our solutions and services.”

The companies first deployed the direct database integration in two Arizona NovaPLUS properties. “This powerful commodity allows real-time information sharing of guest profiles and reservation data from NovaPLUS,” said Lonnie Lillie, GM of Best Western Plus Arroyo Roble Hotel in Sedona, in a statement. Lillie also praised the HTML email confirmation sent to guests, which includes a photograph of the room type chosen and other key messages. “It’s a great way to communicate more of what our property offers without saying a word. That’s invaluable imagery.”

Elizabeth McIntire, GM of Best Western Plus Inn of Sedona, agreed: “The team at Digital Alchemy made the design set-up a great experience. They understand our business and had great suggestions to make the most of this awesome tool. The attractive way this technology showcases our hotel via guest confirmation emails offers us immediate feedback, relationship building and opportunities for increased revenue. Our guests love the contact, and my team loves the monitoring abilities. It’s a real win-win situation!”

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