SAN RAFAEL, CA—Mosaic Hotel Group has appointed Christine Kenny-Morairty as corporate marketing director. In her role, Kenny-Morairty is responsible for the day-to-day execution and implementation of hotel and spa marketing and advertising initiatives for the brand's growing portfolio. She will also continue to drive the overall brand awareness, company sales and profitability goals through traditional marketing channels as well as new and emerging digital technologies.
Kenny-Morairty is based here at Mosaic Hotel Group's headquarters. Owned by Palisades Hospitality Group, Mosaic Hotel Group's current portfolio includes Colony Palms Hotel in Palm Springs, CA; North Block Hotel in Yountville, CA; El Dorado Hotel in Sonoma, CA; and Hotel Rodavento in Valle de Bravo, Mexico. New hotels are also in development.
Kenny-Morairty joins Mosaic Hotel Group from W Bali, the flagship property of W Hotels Asia-Pacific. During her two years as marketing director she led all brand and digital marketing efforts for the 229-room luxury hotel, while acting as key liaison to the global team, implementing brand amplifying initiatives and guest experience programs.
Previously, Kenny-Morairty spent eight years in various positions with Starwood Hotels Worldwide based in New York City. Her most recent roles include marketing specialist and marketing manager where she produced tone-setting press, content and revenue-generating brand activations for W Hotels of New York City, a key business market for the brand. Among her notable accomplishments were sourcing and hiring W's first music curator, which revitalized bar traffic and increased food and beverage revenue year-over-year by 25%; introducing the inaugural partnership with Brooklyn Electronic Music Festival, resulting in a $40,000 increase in room revenue; and imagining the experiential 'Surf & Stay' room package to drive weekend leisure business, according to the company.