LAGUNA BEACH, CA—Montage Hotels & Resorts has launched Pendry Hotels, a new brand that will enable the company to expand its portfolio of hotels and resorts, which today includes five Montage-branded properties in Laguna Beach and Beverly Hills, CA; Deer Valley, UT; Kapalua Bay, Maui, HI; and Palmetto Bluff, SC.
Founded by Montage Hotels & Resorts’ founder and CEO Alan Fuerstman and his son Michael, Pendry Hotels will sit at the crossroads of lifestyle and luxury hospitality, with accommodations, culinary and entertainment experiences having a quality that appeals to a broad range of discerning and well-traveled patrons and guests, according to the company.
“In choosing Pendry, our guests will not have to compromise between design or service. Inspired, fashion-forward design will be coupled with a service culture that has defined Montage Hotels & Resorts since its inception,” said Alan Fuerstman.
“When we discovered that the British surname Pendry embraces ‘Know Thyself’ as its family motto, we knew we had found a brand identification that speaks to the aspirational ethos of our customer…self-aware, confident, intellectually curious and engaged,” said Alan Fuerstman.
As co-founder and creative director of Pendry Hotels, Michael Fuerstman will spearhead the brand’s rollout, including the creation of the first Pendry property, Pendry San Diego, in addition to working on future Pendry Hotel developments. He embarks on growing Pendry Hotels after a brief career as an Internet entrepreneur and six years working with Montage Hotels & Resorts on the company’s real estate and acquisitions teams.
“Pendry Hotels will fill a void between the lifestyle and luxury hotel spaces,” said Michael Fuerstman. “Design and service, a bit of heritage and modern sensibility, and never-ever overly trendy. Think: London hip, New York paced and California healthy. We’re incredibly excited to bring this vision of hospitality to life.”
Pendry San Diego, which broke ground on Oct. 8, is located in the city’s Gaslamp District, and is a few blocks from Petco Park and the San Diego Convention Center..
Scheduled to open in 2016, Pendry San Diego will feature 317 guest rooms, including 36 suites; a rooftop pool; two restaurants; an ultra-lounge; a beer hall; a spa and fitness facility; and more than 22,000 sq. ft. of meeting space.
The developers of Pendry San Diego are The Robert Green Company of Encinitas, CA, and Montage Hotels & Resorts. The architect is Awbrey Cook Rogers McGill of San Diego. The general contractor is Davis Reed Construction, headquartered in Houston.