Miraval to Bring Wellness Concept to Texas

NEW YORK—Miraval Group has acquired the 220-acre Travaasa Austin Resort in the Hill Country of Texas, which it will redevelop and expand into a 120-room destination wellness resort—its first in Texas and the South.

The purchase, from a wholly owned subsidiary of Amstar Group LLC, closed following the approval of Miraval’s development plans. The resort will continue operating as Travaasa Austin throughout the redevelopment process and will be relaunched as Miraval Austin in early 2019. Miraval Group will renovate the existing inventory, add 50 rooms, more than double the spa space, expand the main restaurant and construct several facilities, including an equine experience.

Steven A. Rudnitsky, Miraval Group president and CEO, said the project would “build on the momentum of the company’s nationwide growth plan,” following the opening earlier this year of the Miraval Life in Balance Spa at Monarch Beach Resort in Dana Point, CA, and its announcement to redevelop the Cranwell resort in Lenox, MA.

“We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place,” said Rudnitsky. “The campus is surrounded by protected lands, providing privacy and protection from distractions of the outside world—key attributes of the Miraval Experience. In addition, the existing staff is a good fit for the Miraval culture. We are delighted to welcome them to the Miraval family.”

Rudnitsky noted the acquisition will offer Miraval Group an “exceptional opportunity to create an authentic Texas wellness experience,” adding the company will incorporate the region’s culture and architectural styles “to create original experiences with dynamic well-being and personal development programs, spa treatments and healthful cuisine.”