LONDON—Millennium & Copthorne Hotels are now the official hotel partner of Chelsea Football Club. The three-year global partnership follows a relationship forged between the two brands over the past decade.
There will be a multi-regional focus on Europe, China, South East Asia, North America and the Middle East. The partnership will also give MyMillennium members and all corporate customers access to football experiences including exclusive access to Chelsea FC home and European matches, along with VIP match-day hospitality at Stamford Bridge, access to see the training facilities at Cobham and more.
As the group is launching new brands—the Leng’s Collection and the M Collection—along with a new set of loyalty programs (for direct consumers but also corporate clients and the planner/booker community), this partnership will provide a new global platform to leverage these activities globally.
Locally, The Chelsea Harbour Hotel—near the Stamford Bridge—London’s only all-suite hotel and a key part of the upcoming Leng’s Collection—will host events in coordination with the Club and its partners. Similarly, the Leng’s Mayfair, which will open in Q1 2019, will provide a luxury experience to VIP clients, from Grosvenor Square in Mayfair to Stamford Bridge in Chelsea.
Franck Kermarrec, SVP of Millennium & Copthorne Hotels, commented: “We are delighted to be the official hotel partner of Chelsea Football Club for the next three years. We believe that this is a strong partnership that will not only enhance the perception of both brands on a global platform but will also add to the breadth of services we offer here at Millennium & Copthorne Hotels, creating memorable guest experiences that set us apart from other hoteliers.”
Chris Townsend, OBE commercial director at Chelsea Football Club, added: “We are extremely proud to announce a significant new partnership with Millennium & Copthorne Hotels, which is one of the largest of its kind in the Premier League. We have built a strong relationship with the brand and their hotels close to Stamford Bridge, so to formalize this into a global partnership is very exciting. Millennium & Copthorne boast some exquisite properties around the world, and we look forward to welcoming another leading brand into the Chelsea partner family.”