MGM Rebranding Monte Carlo, Adding Luxury Hotel

LAS VEGAS—MGM Resorts International and New York-based Sydell Group partnered to reimagine and rebrand Monte Carlo Resort and Casino. The approximately $450-million transformation will include all elements of the property, turning the property into a Las Vegas version of Sydell’s NoMad Hotel, and the launch of a new luxury hotel named Park MGM.

In addition to fully redesigned and renovated hotel guestrooms, each hotel will feature new F&B outlets, including NoMad restaurant by Chef Daniel Humm and restaurateur Will Guidara; and Eataly’s Italian marketplace with cafes, to-go counters and full-service restaurants interspersed with products from Italian and local producers. Park MGM and The NoMad Las Vegas become the final pieces of MGM Resorts’ complete neighborhood redesign of the central Las Vegas Strip neighborhood, which began in 2009 with the introduction of CityCenter and saw the recent unveiling of The Park, an outdoor dining and entertainment district, and the new T-Mobile Arena.

Sydell Group, a partnership between investor Ron Burkle and founder Andrew Zobler, is a creator and operator of lifestyle hotels, including The NoMad in New York, The Line in Los Angeles and Freehand in Miami and Chicago. Sydell will collaborate with MGM Resorts on the property-wide transformation of all public and guestrooms, including the F&B offerings, of both hotels.

“We are thrilled to partner with Sydell Group as we enter the final phase of transforming the neighborhood that we believe represents Las Vegas’ true entertainment epicenter,” said Bill Hornbuckle, president of MGM Resorts International.

Andrew Zobler, founder and CEO of Sydell Group, said, “The collaboration between MGM Resorts and Sydell felt very natural for both NoMad in Las Vegas and Park MGM. MGM is the preeminent operator of casino resorts and has extensive expertise leveraging unique guest experiences across properties with great scale. Together, we have been able to meld these approaches into a property that will have real soul.”

Park MGM is a new concept by MGM and Sydell, conceived to target a younger, well-traveled demographic seeking unique experiences and innovative design, according to Sydell. Park MGM will appeal to this growing audience’s desire to be more social, connected and culturally aware, according to Park MGM.

According to the project’s principals, the design of Park MGM, an approximately 2,700-room luxury resort, will build upon the property’s history, incorporating its European design influences while retaining a connection to The Park just next door. Park MGM’s design will reflect a residential feel, created by British designer Martin Brudnizki.

The NoMad Las Vegas will draw upon the original, with a distinctive luxury experience that complements the Park MGM experience, according to the hotel. The NoMad Las Vegas will bring 292 guestrooms and suites; a dedicated drop-off, lobby, and swimming pool; as well as NoMad gaming, eating and drinking experiences.

Will Guidara said, “Daniel and I are thrilled to be bringing what we do at The NoMad to Las Vegas. We love creating fun and memorable experiences for the people who walk through the doors of our restaurants, and we can’t imagine a more perfect place to do it than in a city whose very foundation has been built around doing exactly that.”

The partners anticipate spending the coming months in design and development around the resort’s transformation and will share further details as they become available. Construction at Park MGM and The NoMad Las Vegas is expected to commence in late 2016 and conclude in late 2018.