SALMAN SHAHR, IRAN—Meliá Hotels International has signed its first hotel in Iran, a country which until recently was closed to international relations, according to the company. The signature of an agreement to manage the future Gran Meliá Ghoo followed the lifting of international sanctions.
The project is being developed by Iranian businessman and investor Ahad Azim Zadeh.
The company plans to grow in other Iranian cities such as Tehran, Tabriz, Mashhad, Shiraz and Esfahan. One of the largest countries in the Middle East, Iran occupies a strategic location connecting Russia and Turkey to the Arab world, as well as being a key hub for transportation between Asia and Europe. The brand’s expansion strategy prioritizes entering new emerging markets accompanied by local partners and investors that know the market.
Meliá Hotels International operates two hotels in the Middle East, one in Dubai (Meliá Dubai) and one in Doha (Meliá Doha), and is preparing five more openings: the Innside Doha, Innside Dubai, Meliá Dubai Residences, ME Dubai, and the Gran Meliá Ghoo. The Company is also negotiating new hotels in the Gulf region to be managed under the Meliá, ME by Meliá, Innside by Meliá and Gran Melia brands.