PALMA DE MALLORCA, SPAIN—Meliá Hotels International has signed Meliá Bangkok, marking the group’s first property in Bangkok and second overall in the country.
Located in the Sukhumvit district, the upscale, 315-room hotel will be managed under the Meliá Hotels & Resorts brand. There will be numerous F&B outlets, spa amenities, a fitness center and meeting facilities.
The new agreement with Asset World (TCCAW), a member of TCC Group, one of the largest business conglomerates in Thailand, provides a significant boost to Meliá’s growth and expansion in Asia, according to the brand.
“It gives us [Meliá] great confidence to partner with Asset World to launch the Meliá brand in a thriving destination such as Bangkok,” said Bernardo Cabot Estarellas, SVP, Asia Pacific of Meliá Hotels International. “Our growth strategy must be accompanied with major local partners who share our vision, philosophy and culture—even more so when we’re entering the second-most visited country in Southeast Asia.”