Meliá Accelerates Growth in Asia-Pacific

NEW YORK—Meliá Hotels International has signed agreements for several new hotels with major local partners, taking the total number of hotels in the Asia-Pacific region to 45. Meliá has grown quickly in Asia-Pacific, adding more than 30 hotels over the last five years and multiplying its portfolio in the region by five, according to the brand.

Of the hotels in operation or in the pre-opening phase, 16 are in Indonesia, 10 in China, seven in Vietnam, four in Thailand, five in Malaysia, one in Mongolia and one in Myanmar. Meliá has also developed a service program adapted to Chinese guests to ensure hotels all over the world are better prepared to meet the needs and expectations of this market. The company expects to add new hotels by the end of the year.

In China, Meliá will add a new hotel under the Meliá Hotels & Resorts brand, Meliá Xueye Lake, which is in Shandong province next to the city of Ji’nan, where Meliá already operates the Meliá Jinan.

In Thailand, one of the most popular tourist destinations in Southeast Asia, the company is adding two new hotels: the Meliá Chiang Mai and InnSide Bangkok Sukhumvit.

In Vietnam, Meliá has signed another new property, Meliá Ba Vi Mountain Retreat, situated in the Vietnamese countryside to the west of Hanoi.

In addition, an agreement was signed for the future Meliá Bukit Tinggi in the state of Pahang in Malaysia. The company’s portfolio and pipeline already includes four hotels in Malaysia.

“The size of this market, the strong organic growth we are seeing in China and Southeast Asia, and the progressive growth in revenues in the region, lead us to predict that in the medium term the region will make a contribution as important to company results as Cuba represented after its addition 30 years ago,” said Gabriel Escarrer Jaume, EVP and CEO of Meliá Hotels International.

Leave A Reply