Meet Greet: Accor’s New Eco-Conscious Hotel Brand

PARIS—Greet is Accor’s 37th hotel brand, which is focused on guests that want a sustainable stay and eco-conscious offerings.

Due to environmental considerations and a desire for authenticity, guests are increasingly focused on travel that respects people and the world—whether they are on a business trip, or traveling with family or friends.

With Greet, Accor is introducing a new alternative hospitality offering, with a closer connection to people and the environment. A reflection of the group’s commitments, Greet forms part of a locally engaged approach and provides a response to these new guest expectations in relation to sustainable tourism.

The new brand’s aesthetic includes upcycled furniture sourced from flea markets—like a jar used as a bedside lamp; fresh, simple and local products; and a friendly and unique atmosphere, according to the company. Furniture and decor is sourced directly from garage sales, local designers and charity stores. Greet was created to be right on trend and in line with the circular economy, reflecting a “less is more” design philosophy. This commitment is driven by its friendly and welcoming teams known as the “greeters,” according to the company.

greet Hotel Beaune

Greet Hotel Beaune

In addition, Greet hotels source produce either locally or from short food supply chains to promote the local economy, local engagement and healthy and sustainable eating. Community-based, engaged and non-standardized brand, its aim is to welcome those seeking meaning in their purchases, relationships and lifestyle.

Greet hotels have between 50 and 300 guestrooms, with an average of 70 to 80 rooms per property. There are two types of rooms: Pure rooms and Pop rooms. The Pure rooms go back to basics. With their sleek design, they offer all the essentials required for a comfortable night’s sleep. Meanwhile, Pop guestrooms are more spacious, and their design is more colorful with unusual decorative items from garage sales, imbuing each room with its own character.

For those preferring to travel as a group, family/group rooms accommodating four to six people are also available.

On the F&B side, Greet aims to offer fresh and local products, to be shared at the communal table, seated at the Greet bar, in the shade of the garden parasol, in the lobby, or perhaps on the terrace, alone or with others.

The brand’s first property, the Greet Hotel Beaune opened its doors last April in the heart of Burgundy, France. Located in a wooded park, the 52-room establishment has been completely renovated to host the new Accor brand.

Amenities include an open-air swimming pool, table tennis, pétanque strip and outdoor playground.

Following the Greet Hotel Beaune, new openings are planned in Marseille (St Charles & Airport), Lyon Perrache, Paris, St Witz, Rennes, Bourges or Saint-Germain-en-Laye. The brand will quickly expand in various destinations in Europe, with a property scheduled in Darmstadt, Germany. Accor plans to open 300 hotels in Europe by 2030.