2017 Advertising Media Planner

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https://www.hotelbusiness.com

Excellence in hospitality news and analysis.

Hotel Business is with you wherever you are, letting you keep your finger on the pulse of the hospitality industry with the latest news and the most talked-about topics. Whether you're in the office or on the road at an industry event—or striking deals—Hotel Business will be there with you … and for you! Read the magazine, flip through our digital edition, scroll the pages of our website or follow us on social media to access up-to-the-minute headlines.

 

We cover the most current and comprehensive lodging industry topics, with emphasis on the owner, and offer statistics, tools and best practices in an effort to help you improve your business. Daily updates are available on our website and in our e-newsletter, and one-on-one interviews with top industry executives and decision-makers are featured in our bi-monthly publication. Moreover, Hotel Business provides networking opportunities and exclusive hospitality insight with our industry-leading Executive Roundtable series where partnerships are forged—and deals are done!

 

Whether you're a Hotel Business reader or advertising partner, our seasoned editorial staff is on the road with you, on the scene to provide in-depth analysis of industry happenings and what they mean to you in growing and optimizing your business platform and relationships.

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Anywhere &

Everywhere You Are.

Home

source the industry turns to FIRST.

industry authority.

preferred industry source over Hotel Management & Lodging.

trusted source of information.

source used in making business decisions.

choice for advertising.

in comprehensive coverage of the hospitality industry.

The
Industry
Choice.

*SOURCE: Harvey Reader preference study

Industry  Preference

For digital statistics please contact your area advertising sales manager located on the contacts page.

of readers buy, approve, select or recommend products and services.*

*SOURCE: Harvey Reader preference study

Audience
2017 2018
Editorial Calendar

tabloid

Live
10" x 12.5"
Bleed
11.125" x 13.5"
Trim
10.875" x 13.25"

junior vertical

Live
7.5" x 10"
Bleed
8.625" x 10.75"
Trim
8.375" x 10.5"

junior horizontal

Live
10" x 7"
Bleed
11.125" x 7.625"
Trim
10.875" x 7.375"

quarter vertical

Non Bleed Only
4.875" x 6.5"

quarter horizontal

Non Bleed Only
7.375" x 4.5"

strip vertical

Live
3" x 10"
Bleed
3.875" x 10.75"
Trim
3.625" x 10.5"

strip horizontal

Live
10" x 3"
Bleed
11.125" x 3.625"
Trim
10.875" x 3.375"

2 page spread

Call the production
department for specs

quarter tabloid

Live
2.5" x 12.5"
Bleed
3.25" x 13.5"
Trim
3" x 13.25"

▼ DISPLAY RATES

BLACK AND WHITE RATES

AD Size

1X 6X 12X 18X 21X

Tab Page

9835 8840 7930 7050 6150

Junior Page

6135 5530 5110 4510 3875

Strip

4110 3720 3150 2850 2425

1/4 Page

3720 3360 2860 2595 2200

1/6 Page

3255 2950 2505 2275 1950

1/8 Page

2195 1985 1700 1550 1350

1/10 Page

1670 1505 1275 1175 1050

Special positions: Add 15% of space and color charge.

COLOR PREMIUM

1X

6X

12X

18X

21X

4 Color

1640

1475

1330

1195

1080

Spreads: Double earned color premium

▼ CLASSIFIED ADVERTISING

For sizes and rates contact us at (631) 246-9300, ext 224 or email [email protected]

▼ INSERTS, BLEED OR OVERSIZED

Black and White space cost plus insert charge of $1,500. For multi-page insert space cost contact publisher. No charge for bleed or oversized.

▼ RATE POLICY

Rate based on a non-cancellable contract. If cancelled, ads run would be short-rated to the nearest earned frequency based on the rate card. Special positions are non-cancellable within 90 days of ad space closing.

15% Agency Commissions given when ad materials are supplied.

▼ TERMS AND CONDITIONS

Net due thirty (30) days from invoice date. No cash discount. After thirty (30) days, the gross amount will be due and we will no longer honor the fifteen (15%) discount. Advertiser agrees to accept additional expenses of Attorney fees and Collections Agency charges should ICD require them to collect late payments.

▼ ELECTRONIC SPECS

ACCEPTABLE DIGITAL FILE FORMATS:

The original ad layout document, fonts and images accompanied by a press-ready PDF file.

Preferred Applications: Adobe InDesign CC (2017).

Others: Adobe Illustrator CC (2017); Photoshop CC (2017); Adobe Acrobat Distiller 11.0 (Illustrator and Photoshop are not recommended for creating layout files.)

PDF format: All ads should be in PDF or PDF/X1-A format prepared for press in CMYK with embedded fonts. Please contact Production for the job options files that should be used when creating PDFs. PDF files cannot be edited or altered in any way. Please include all native files, including supporting graphics and fonts.

UNACCEPTABLE DIGITAL FILE FORMATS:

All digital Microsoft files: Word, Excel, Powerpoint, etc.

COLOR SPECS:

• All images, backgrounds & copy must be CMYK. Ads received in RGB format will be converted to CMYK. To avoid over-saturation, the combined value of CMYK values should not exceed 300%. (ie. C=100, M=100, Y=50, K=50)

IMAGE SPECS:

• Photos should be 300dpi at their actual size, in CMYK.

• Set transparency flattener to at least 300 dpi where applicable:
- 1200 dpi for Line Art. 300 dpi for Gradients.
- Set the vector balance to 100% vector.

Ad files with embedded images must be sent with original artwork to ensure trouble free output of your files. Embedded files cannot be corrected or adjusted.

GENERAL SPECS:

• Please include crop marks on all bleed ads.

• Label all documents and digital layout files with advertiser's name and issue date, NOT "HOTEL BUSINESS."

• All Digital files MUST be sent complete. If files are incomplete you will be contacted. ICD assumes no responsibility for files that are sent incorrectly.

• MACINTOSH platform preferred. HOTEL BUSINESS is not responsible for the final outcome of digital files created on PC.

ACCEPTABLE COLOR PROOFS:

A valid supplied SWOP color proof that is representative of the ad is suggested. All supplied color proofs MUST meet SWOP specifications. Publisher is not responsible for color variation on press if ad is not accompanied by the proof.

PRODUCTION WORK: If publisher performs production work to existing or new ads, then the rate will revert back to gross pricing. If any work needs to be done you will be contacted for your approval prior to processing. No charge for publisher to create a PDF. All supplied ad materials will be heldby publisher for a period of no longer than one year from the issue date in which the ad last ran. Thereafter, materials will be destroyed.

▼ FILE TRANSFER (FOR PRINT)

Send via E-mail (files less than 20 mb):

Attn: Diane Costanza: [email protected]

Upload digital files: http://ads.icdnet.com accessible via your web browser. No ID & password needed. Please EMAIL Diane once ad has completed uploading.

Contact Production Department:

Diane Costanza, (631)246-9300 ext: 240

Rates & Sizes

Editorial Coverage

Video Coverage

One Investment, Months of Visibility

In-person networking opportunities, combined with pre- and post-event web and print coverage, generate extensive exposure for Roundtable sponsors.

Hotel Business® Roundtables are intimate-sized educational & networking events held nationally throughout the year.Depending on the topic, each event brings together top-level executives as a single-focus group or a mix of disciplines and experts - owners, operaters, lenders, asset managers, brokers, purchasers, designers, brands, etc. In addition to editorial support in Hotel Business®, extensive coverage, including pre- and post event web stories, photo slide shows and video interviews are posted on https://www.hotelbusiness.com

Roundtable

1 - SPONSORED CONTENT

Hotel Business' sponsored digital content program lets advertisers align with topical industry content that informs and engages the digital reader. Hotel Business provides high-profile sponsored digital content positions, including placement in the Front Page and Category sections of hotelbusiness.com and the Hotel Business Daily E-Newsletter. Sponsored content campaigns include scheduled new posts to keep the content fresh and extend the advertising exposure. Sponsored content posts are permanently accessible in the hotelbusiness.com archives.

Exclusivity: Max (3) advertisers. $2,000/week

 

 

2 - LEADERBOARD BANNER

This eye-catching ad placement sits atop each page within hotelbusiness.com

Campaigns are randomly drawn and connect to a supplied link.

Exclusivity: Max (5) advertisers.

728x90 Leaderboard Banner: $2,500/month

3 - HIGH-PROFILE MULTIMEDIA POSITION

Animated ads and/or video. This placement is visible on ALL pages throughout the website.

Exclusivity: Max (5) advertisers, sequentially drawn.

300x250 Multimedia Position: $3,500/month

4 - STANDARD BANNER

These ads are positioned with the "main" content regions of each page within hotelbusiness.com. Campaigns are randomly drawn and connect to a supplied link.

468x60 Banner: $1,200/month

5 - BOOKENDS

High-profile position, displayed on the right and left sides of the hotelbusiness.com home page. Campaigns connect to a supplied link.

Exclusivity: Max (5) advertisers, sequentially drawn.

160x600 (x2) Bookends: $5,000/month

6 - CATEGORY INTERSTITIAL SPONSORSHIP

This is your opportunity to sponsor industry news categories on hotelbusiness.comCampaigns are randomly drawn and connect to a supplied link.

Exclusivity: Max (1) advertiser per category.

450x450 Banner: $2,000/month

7 - HOME PAGE TAKEOVER

This dynamic opportunity includes bookends, a home page intercept, a leaderboard and the multimedia position. Upon login, all four positions will be displayed simultaneously. Campaigns connect to a supplied link.

Exclusivity: (1) advertiser per month.

$8,000/month

8 - EMAIL OPPORTUNITIES & SPONSORSHIPS

Horizontal ads top our exclusive Daily News Email with buttons placed within the copy. Campaigns are sold one-per-day and connect to a supplied link.

Exclusivity: Max (5) advertisers per week, per position, exclusive days.

A: 468x60 Banner: $2,500/month

B: 150x150 Button: $2,000/month



Digital Advertising Contact
Phone: (631) 246-9300 ext: 250
Fax: (631) 246-9496
[email protected]

Digital Advertising

Sales

Jay Schultz

Sr. Vice President,
Hospitality Group

(631) 297-8103

[email protected]

Michelle Yelner

Sales Manager
Eastern Region

(631) 246-9300 ext. 249

[email protected]

Jon Heng

Sales Manager
Western Region

(626) 799-3610

[email protected]

Allen Rolleri

Publisher
Hospitality Group

(631) 297-8109

[email protected]

Mike Reckling

Sales Manager
Midwest Region

(847) 913-8108

[email protected]

Patricia Heng

Sales Manager
Western Region

(626) 799-3610

[email protected]

Editorial

Christina Trauthwein

Editor

(631) 246-9300 ext. 204

[email protected]

Nicole Carlino

Managing Editor

(631) 246-9300 ext. 217

[email protected]

CJ Arlotta

Associate Editor

(631) 246-9300 ext. 248

[email protected]

Stefani O'Connor

Executive News Editor/Managing Editor Roundtables

(347) 462-2490

[email protected]

Corris Little

Digital Content Editor

(631) 246-9300 ext. 244

[email protected]

Classifieds

Susan McDonald

Classified Advertising

(631) 246-9300 ext. 224

[email protected]

Production

Diane Costanza

Senior Production Manager

(631) 246-9300 ext. 240

[email protected]

Digital

Erin Helmers

Advertising Operations Coordinator

(631) 246-9300 ext. 250

[email protected]

Chicago Office

(847) 913-8295

 

 

New York Office

(631) 246-9300

Contacts
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