Marriott Intros Fairfield Brand in China

NANNING, CHINA—The Fairfield by Marriott brand has arrived in China, with the opening of Fairfield by Marriott Nanning Nanhu Park.

Marriott International and Dossen International Group signed an exclusive development agreement to bring the Fairfield by Marriott brand to mainland China in September 2016. The introduction of the Fairfield brand is a significant milestone in Marriott International’s expansion in the Select Serve hotel segment in China, and is part of the company’s strategic plan to expand rapidly across a broad spectrum of price tiers and destinations across the country.

“This partnership gives us the ability to extend into the fast growing second- and third-tier cities throughout China, further building Marriott International’s portfolio in China,” said Mike Fulkerson, VP, brand & marketing, Asia Pacific.

“It’s a tremendous milestone, and with our wealth of connections and hotel expertise, we aim to introduce this trusted brand to Chinese travelers,” said Robinhood Qi, CEO of Guangzhou Man Tung Hotel Management Co., Ltd.

Fairfield’s Chinese name (wàn fēng) was inspired by the brand’s spirit of simplicity, dependability and comfort, according to the brand. The 209-room hotel has open spaces that are flexible for work and entertainment, while guestrooms are outfitted with modern decor set in a palette of neutral hues and accented with natural wooden furnishings.

F&B options include a complimentary breakfast at the hotel’s restaurant with a selection of Western and Chinese specialties, and a 24/7 market in the lobby for meals on-the-go. There is also a 24/7 fitness center onsite.