Marriott International, AWC Sign Agreement Fueling Growth in Thailand

BANGKOK—Marriott International Inc. has signed agreements with Asset World Corporation (AWC), Thailand’s integrated lifestyle real-estate group, to introduce three of its global hospitality brands to Thailand. The agreement would fuel the company’s expansion in Thailand with the addition of three hotels comprising nearly 1,550 rooms expected to open between late 2020 and 2024. Under the agreements, AWC is expected to open a 248-room Courtyard by Marriott in late 2020 in Phuket, as well as a 900-room Marriott Marquis hotel and a 398-room JW Marriott hotel, both in Pattaya.

“We expect the hotels to benefit from Marriott International’s powerful global distribution platform, innovative sales and marketing programming and industry leading experience. In addition, the scale of its loyalty program—Marriott Bonvoy—is pivotal to attracting travelers,” said Wallapa Traisorat, president/CEO, AWC. “Our collaboration with Marriott International will help us set a new hospitality benchmark in Pattaya and Phuket—two highly dynamic cities now emerging as ideal destinations for both leisure and MICE tourism, with endless opportunities from a constant inflow of business and leisure travelers.”

Courtyard by Marriott Phuket Town
Targeted to open in late 2020, the Courtyard by Marriott Phuket Town is at the heart of Phuket Town, surrounded by quaint historic Chino-Portuguese buildings set on scenic streets. The hotel is expected to fly the Courtyard by Marriott brand flag following a strategic renovation of the well-known Metropole Phuket Hotel. It is slated to have 248 guestrooms, two food and beverage outlets and approximately 21,500 sq. ft. of meeting space.

JW Marriott The Pattaya Beach Resort & Spa and Pattaya Marriott Marquis Hotel
Expected to rise in Central Pattaya within AWC’s Mega Scale Mixed-Use Destination modeled after the Asiatique The Riverfront in Bangkok, the JW Marriott The Pattaya Beach Resort & Spa and Pattaya Marriott Marquis Hotel together are expected to have 1,298 guestrooms; 11 food and beverage outlets; and approximately 107,600 sq. ft. of convention, event and meeting spaces once opened.

AWC’s Mega Scale Mixed-Use Destination project comprises an array of indoor and outdoor retail spaces, with attractions that will appeal to all age groups, including luxury accommodations. The construction of the project is expected to be completed in the fourth quarter of 2023 and be ready to open in the second quarter of 2024.

“We look forward to building on our long-standing relationship with Asset World Corporation with this landmark multi-agreement signing for three new hotels in Pattaya and Phuket,” added Craig S. Smith, group president, Marriott International Asia-Pacific. “Sharing similar values of attaining the highest standards in hospitality, Marriott International is proud to play a strategic role in AWC’s vision of expanding its diverse portfolio of hospitality and lifestyle projects in Thailand and beyond.”

Asset World Corporation is one of the largest owners of Marriott International properties in Asia-Pacific (excluding China) with more than 4,200 rooms across Thailand.

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