BETHESDA, MD—Marriott Hotels, the flagship brand of Marriott International Inc., and Netflix have formed a groundbreaking partnership whereby guests staying at select Marriott Hotels will be able to subscribe to Netflix or sign into their existing accounts by using the Netflix app on the hotel’s Internet-connected guestroom televisions.
“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,” said Matthew Carroll, VP of brand management, Marriott Hotels. “Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry’s first rollout of Netflix a priority.”
With this agreement, Marriott Hotels is the first hotel brand authorized to offer guests direct access to their Netflix accounts as part of its guestroom entertainment offering. Netflix is currently available at six properties, with six more launching this summer. The brand plans to expand Netflix to 100 of its properties by the end of this year, and to nearly all of its more than 300 properties in the U.S. by the end of 2016.
The properties where Netflix is currently available are the New York Marriott East Side; San Jose Marriott in California; Princeton Marriott in New Jersey; Newport Marriott in Rhode Island; Dallas/Fort Worth Marriott Solana; and Bethesda Marriott Suites here. The next six properties to get Netflix access are the Marriott Marquis Washington, DC; San Francisco Marriott Marquis; Atlanta Marriott Marquis; Dayton Marriott in Ohio; San Juan Marriott Resort & Stellaris Casino in Puerto Rico; and Anaheim Marriott in California.
Marriott Hotels designed and adapted its Netflix app for the hotel environment. Guests staying multiple days only have to login to their accounts once throughout their stay. When guests check out, all account information is automatically wiped clean from the televisions.
“Our members tell us they want to watch Netflix anytime, in any place where they have an Internet connection,” said Bill Holmes, global head of business development, Netflix. “Through our partnership with Marriott, they’ll get to watch their favorite movies, TV shows and Netflix originals on big screens just like they do at home.”
While the introduction of Netflix is currently focused on the Marriott Hotels brand, the service is also available in more than two dozen U.S. hotels representing other Marriott International brands. The company will expand Netflix to its other brands in the future.