Marriott Hotels Flips Design on its Head With #MGravityRoom

BETHESDA, MD—Marriott Hotels, the flagship brand of Marriott International, has unveiled its #MGravityRoom, an interactive replica of the brand’s evolving modern guestroom designs.

Located in the Greatroom of the New York Marriott at the Brooklyn Bridge, this inverted replica of a guestroom will be open from Sept. 21 to Oct. 1, allowing visitors to experience, snap and share photos.

Visitors have the opportunity to walk into the installation where a closet, desk and TV appear to float on the walls and ceiling. A how-to on the desk will prompt guests to position themselves and capture a photo to appear as if they are walking on the ceiling of the modern guestroom. When the user takes a photo and rotates them 90-degrees, they will appear as if one is floating upside-down within the space.

“Travelers today crave inspiration and unique experiences,” said Matthew Carroll, VP and global brand manager, Marriott Hotels. “We see the #MGravityRoom as a creative way of showcasing the transformation of our brand and how we’re meeting the evolving needs of our guest. We have pushed the limits in our design and this allows us to have some fun with it while sharing our newest ideas.”

To bring its #MGravityRoom vision to life, Marriott Hotels worked with design teams and partners, including Marriott I + A Design Studio, Fairmont Designs, Brookline Furniture, Belstone, Wolf Gordon, Mosaic Tile Company, Historic Timber and Plank, Sandler Seating and Designtex, creating an imaginative expression of Marriott Hotels modernized rooms.

Next month, the brand will officially launch M Beta at Charlotte Marriott City Center, a “live beta” hotel where guests are invited to test the newest and best product and services concepts firsthand and give feedback in real-time. The brand also recently announced its partnership with TED, bringing new ideas and creative conversation to guests. It changed the future of in-room entertainment by forging a first-of-its-kind partnership with Netflix and, last year, Marriott Hotels introduced the first-ever, in-room virtual-reality experience.