Marriott Hotels Debuts In-Room Virtual Reality Travel Experience

BETHESDA, MD—Marriott Hotels has launched “VRoom Service,” a first-of-its-kind guest service that allows guests to order virtual reality experiences to their rooms. Created in collaboration with Samsung Electronics America, the launch represents the latest in a series of offerings by the Marriott International flagship brand.

Guests are invited to call a dedicated VRoom Service extension or use Marriott’s Mobile Request app to request a Samsung Gear VR headset and accompanying headphones. Once they are hand-delivered to the rooms along with instructions, they are available on loan to guests for up to 24 hours. The program is currently being tested for two weeks at the New York Marriott Marquis and London Marriott Park Lane properties.

In addition, Marriott debuted its new virtual travel content platform, VR Postcards, which are intimate and immersive travel stories that users experience in 360 3D via a virtual reality headset. Each story follows a real traveler on a journey to a unique destination and viewers can hear the travelers’ personal stories about why travel is important to them. The first three VR Postcards were shot in the Andes Mountains in Chile, an ice cream shop in Rwanda and in the bustling streets of Beijing.

“Travel expands our minds and helps push our imagination,” said Matthew Carroll, VP, Marriott Hotels. “Our guests want to be in inventive spaces that help foster their creativity and thinking. VRoom combines storytelling with technology, two things that are important to next generation travelers.”

VR Postcards will be available to guests partaking in VRoom Service at select properties, as well as to the general public via Samsung Milk VR premium video service, accessed via the Samsung Gear VR headset. Marriott worked with Framestore’s Virtual Reality Studio to develop the technologies and techniques used in creating the VR Postcards experiences.

“VRoom Service is one of the first business applications of Samsung’s Gear VR technology,” said Matt Apfel, VP, strategy and creative content at Samsung Media Solutions Center America. “We’re tremendously excited to be collaborating with an innovative brand like Marriott on creating the future for travelers.”