Marriott Carves Out Position with Luxury Brands Group

BETHESDA, MD—With the completed merger of Starwood Hotels & Resorts earlier this year, Marriott International, Inc., has doubled its portfolio of luxury hotels and gained a foothold in the luxury landscape.

Today, Marriott has revealed that some of the newly acquired brands—St. Regis, The Luxury Collection and W Hotels brands—in addition to The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, EDITION and JW Marriott, will be part of a new Luxury Brands Group. 

“Spanning the world from the most iconic hot spots to the ultimate undiscovered gems, the unmatched breadth and depth of our luxury portfolio uniquely positions us to cater to the increased demand of the rapidly expanding cadre of affluent travelers,” said Tina Edmundson, global brand officer, Marriott International. “With luxury travel up nearly 50% over the past five years, we see a long runway for growth at the high end and have a world-class, dedicated luxury structure in place to nurture and strengthen this coveted portfolio of eight diverse luxury brands.”

Marriott International is scheduled to open nearly 30 luxury hotels in 2017 and has a total of 180 luxury hotels in its development pipeline, representing 20 new countries. Ritz-Carlton has four scheduled debuts in 2017, including The Ritz-Carlton, Langkawi and The Ritz-Carlton, Astana. St. Regis has unveiled the St. Regis Maldives Vommuli Resort in early November and is slated to make debuts in five destinations in 2017, including Shanghai, Changsha, China and Cairo.

The W Hotels brand recently opened W Punta de Mita in Nayarit, Mexico and W Las Vegas, which helped the brand hit the 50th hotel milestone. W Goa is set to make its debut on Dec. 12 and the brand has 33 hotels in the pipeline. In 2017, there are six scheduled openings, ranging from Tel Aviv, Israel to Shanghai.

EDITION most recently premiered The Sanya EDITION on Hainan Island in Southern China, the brand’s first hotel in Asia, and will debut additional properties in Bangkok and Barcelona, Spain by the end of 2017.

The Luxury Collection is set to debut in nine destinations next year, including Singapore and Panama City. The Hotel Inglaterra in Havana will join the brand in 2017 after a complete renovation.

JW Marriott has opened the JW Marriott Venice and JW Marriott Los Cabos, and is set to make its resort debut in Vietnam with the opening of JW Marriott Phu Quoc Emerald Bay Resort & Spa in 2017. Additionally, JW Marriott will open JW Marriott parq Vancouver by the end of next year.