BETHESDA, MD—Marriott has appointed David Flueck as its SVP of loyalty. In addition to overseeing the hospitality group’s loyalty programs, he will provide global leadership and strategic direction for the future combined loyalty program.
Flueck joined Marriott with the company’s acquisition of Starwood Hotels and Resorts in September 2016 and served as SVP of revenue management and Starwood Preferred Guest. In his new role, Flueck will report to Marriott’s global marketing officer, Karin Timpone.
Prior to leading SPG, Flueck oversaw Starwood’s global revenue-management team where his team grew global market share through a proprietary revenue-management system.
Prior to joining Starwood, Flueck was a consultant for the Boston Consulting Group.
As part of the new leadership structure, Thom Kozik will continue in his role as VP of loyalty, leading Marriott Rewards and The Ritz-Carlton Rewards, and reporting to Flueck. In addition, Kozik will take on added responsibilities for strategic initiatives.