NEW YORK—Marmara Park Avenue has partnered with Intelity to offer the company’s ICE (Interactive Customer Experience) guest service technology.
Each of the hotel’s 128 guestrooms comes with an Apple iPad Air tablet installed with ICE that functions as a digital alarm clock-radio and personal virtual concierge. Guests can access and request a full array of services, from scheduling wake-up calls to reviewing restaurant menus.
A new mobile app downloadable to personal devices also provides guests with a digital portal to key information for planning their stay and communicating directly with hotel staff. Even before they arrive, guests can use the app to enhance their stay.
Automatically included with ICE is the ICE Control System (ICS), a management system that allows staff to update content and track usage of both the in-room and mobile applications. A built-in ticketing system notifies managers of new guest requests via desktop or mobile devices and also allows the requests to be assigned to specific departments. Staff can also message guests with important information or marketing promotions.