Major Expansion Plans, Rebranding Set at Worldhotels

FRANKFURT—Worldhotels, a global sales, marketing and distribution company, with more than 350 independent upscale and luxury hotels in 50 countries, is planning a significant expansion.

“Our goal is to add more than 150 independent upscale and luxury hotels to our portfolio within the next five years,” said Geoff Andrew, CEO of Worldhotels. “To support this growth, we are expanding our membership development teams, our global sales force and our e-commerce resources. In 2018, we will implement a comprehensive rebranding initiative with a new logo and three redefined brand collections. We are also piloting a powerful new CRM platform to help our member hotels improve their customer reach and drive more direct bookings.”

Part of Associated Luxury Hotels, Worldhotels delivered the plan during its annual International Leadership Conference, held this year at the Fleming’s Selection Hotel Wien-City in Vienna.