LONDON—As part of a re-branding effort, Magnuson Hotels has begun a co-op marketing initiative to drive more local business for its member hotels.
The program will see the reinvestment of 20% of the fees paid by each member hotel into co-op marketing.
According to Magnuson, initially the main focus of the co-op marketing initiative will be on billboards, print ads and digital campaigns. “However, we are looking forward to working closely with our individual hotels, using their local knowledge and expertise to maximize ROI for their hotel and brand as a whole,” said a representative from the brand.
“We are proud to break away from the normal practices of our competitors and demonstrate to our hotels our commitment to providing them with the highest level of consumer awareness at no additional cost to the owners”, said Thomas Magnuson, CEO of the company.