MEMPHIS, TN—Child’s pose, down dog, plank, cobra and locust—all positions familiar to someone who practices yoga. For yogis who also travel, whether domestic or abroad, finding the time to stay disciplined can oftentimes be frustrating—especially after the constant stressors of travel on the body both physically and mentally. The idea of getting up and walking all the way down to the hotel’s fitness center to take a class with, yes, other people, may seem a bit too effortful—where a few steps away from bed may not.
“Our goal is for our guests to unwind and relax during their stay,” said Cynthia Johnson, front office manager at Madison Hotel, a 110-room boutique luxury hotel situated near the Mississippi River and the Orpheum Theatre. “We felt yoga fell into that area and complemented the massage offerings that we have for our guests, as well.”
The twist—in-room yoga sessions with local yoga-certified instructors. Hotel guests can book 30- or 60-minute sessions; however, sessions must be scheduled at least 24 hours in advance, the case for all of the property’s concierge services. “We ask the guest for a timeframe, and then we contact a recommended instructor to see if the time is available,” she said. Pricing ranges are based on individual requests and levels, varying from introductory to advanced. The typical session can be anywhere from $80-$120.
“One-on-one yoga can be done in multiple room types versus other workouts that may need an additional room,” Johnson said, explaining why Madison Hotel decided to offer its guests in-room yoga instead of other potential fitness options. “It’s a perfect way to wind down while traveling, and requires minimal space and equipment.”
As far as guests being comfortable with welcoming a yoga instructor into the room, many aren’t concerned, she noted. Madison Hotel requires all of its constructed concierge services to have a certificate of investigation on file. “We interview them and communicate the standards—in most cases they are recommended to us by current service providers or associates,” she said.
There are no additional costs to the property for offering in-room yoga—since all fees are paid for by the guest; the amenity also isn’t a moneymaker for the property, “but it is something that differentiates our property from others, which helps to attract visitors looking for unique services,” Johnson said.
“This is a fairly new offering at the hotel, but it’s been well-received since we launched the program,” she said, commenting on the program’s success so far. “Guests are always looking for ways to stay fit and relaxed.”
While Madison Hotel is in the middle of developing more health offerings for its guests, nothing can be confirmed at this time. “We’re looking forward to continuing our health offerings and introducing new ways to stay healthy in the future,” she said.