LOS ANGELES—Shenzhen Hazens Real Estate Group Co., an investment company in China, has renewed its relationship with hotelier Efrem Harkham and the Luxe Hotels brand with the signing of a five-year contract to continue its partnership with Shenzhen Hazens Group’s newly acquired downtown Los Angeles Luxe City Center Hotel.
The hotel, located in the city’s entertainment district, has been a Luxe Hotels-branded property since 2009. Luxe Hotels has two corporately owned branded properties, the Luxe Sunset Boulevard Hotel and Luxe Rodeo Drive Hotel. Luxe Hotels affords its branded properties individualized services, including worldwide sales representation, marketing, revenue management support, reservation services and brand standards training.
“Downtown Los Angeles is going through an amazing revival and it is one of LA’s fastest growing districts,” said Efrem Harkham, owner of Luxe Hotels. “We are excited to partner with the property’s new owners, the Shenzhen Hazens Group, as they continue to carry the Luxe Hotels’ flag. All of our Luxe Hotels’ branded properties benefit from our exceptional reputation of unrivaled standards of excellence from our three decades of hotel operational experience.”
The 178-room Luxe City Center Hotel earned approximately $15.3 million in revenue in the last year. Luxe City Center is situated among some well-known sites in Los Angeles, including LA Live, The Staples Center, The Los Angeles Convention Center, the Nokia Theater, Walt Disney Concert Hall, the Grammy Museum, the Museum of Contemporary Art, China Town and LA’s Garment District.
“Our Luxe Hotels’ brand epitomizes service, quality, and individuality and we are pleased with the expanded relationship as we continue to bring tremendous value to this property,” continued Harkham.