MIAMI BEACH, FL—Lucia Penrod has been named CEO of Nikki Beach Worldwide, the family-owned and operated global luxury lifestyle and hospitality brand. Nikki Beach Worldwide founder Jack Penrod will continue to serve as chairman of the company.
Lucia Penrod, who has been with the brand since its inception in 1998, also sits on the board of directors for Nikki Beach Worldwide. In addition to her new responsibilities, she will continue to act as chief marketing officer of Nikki Beach Worldwide, a role that she’s had since 2008. As CMO, Penrod oversees all facets of Nikki Beach’s branding, marketing and communications, as well as creating the company’s lifestyle, fashion and music divisions.
Today, there are 13 Nikki Beach locations, spanning countries like France, Thailand, Spain, Greece and Italy. Nikki Beach also has four international hotel properties and an annual pop-up location at the Cannes International Film Festival.
“I have been working alongside Jack since the very beginning and have a full understanding of the brand and our vision for the future. As we embark upon our 20th year as an iconic brand, I look forward to continuing to expand our business and our message of celebration of life around the world,” says Lucia Penrod. “Building our brand alongside my husband has been an incredible and rewarding experience. We create happiness around the world.”