Loews Names Monica Xuereb Chief Revenue Officer

NEW YORK—Loews Hotels & Resorts promoted Monica Xuereb to chief revenue officer, responsible for supporting all revenue processes for the chain.

She will lead the strategy for generating more-efficient, predictable and profitable revenue in support of the brand’s long- and short-term growth goals, along with developing a data-driven revenue management culture within the brand that expands to all revenue streams, according to the company.

Xuereb joined Loews Hotels & Resorts in 2013 as VP of revenue management after working with Small Luxury Hotels of the World, Rosewood, Morgans and Dorchester Collection. Previously, she was VP of revenue management, international for The Ritz-Carlton Hotel Co., where she oversaw the yield strategies of 34 Ritz-Carlton and Bulgari Hotels in Europe, the Middle East and Africa, with over $1.5 billion in annual top-line revenue.