The Lodging Conference: News You Should Know

PHOENIX—As always, hospitality companies unveiled news at The Lodging Conference. Here are several notable items you may have missed:

Wyndham, AHIP Deal Yields 46 Hotels for Chain. Wyndham Hotel Group has inked an agreement with American Hotel Income Properties REIT Inc. (AHIP) to convert 44 existing hotels across the United States to several Wyndham brands, including Baymont Inn & Suites, Travelodge and Super 8.

Five Questions With IHG on New Brand—Avid Hotels. Just a couple of months away from 2018, Avid Hotels, in addition to releasing new property renderings, has more than 150 letters of interest from owners and more than 50 applications for franchises. Jennifer Gribble, VP of the Avid Hotels brand, sat down with Hotel Business to to find out why owners are expressing interest in the brand, how IHG will ensure its new midscale brand will be owner-friendly, and why it took the hospitality group four months to reveal the brand’s name.

The Gettys Group’s Gettys ONE Gets a Makeover. The Gettys Group’s Gettys One has unveiled a new brand platform in an attempt to directly highlight the brand’s specialization and expertise in the select-service segment.

EXCLUSIVE: How Contact Centers Can Drive Market Share, Increase Revenue. A new white paper is expected to reveal opportunities CROs are missing, in an attempt to help hotel operators drive market share and increase revenue. Bob Post, CEO of Cloud5, a Chicago-based provider of hospitality communications, gave Hotel Business a preview.