MIAMI—Local Measure, an Australian company newly launched in the United States, is a location-based platform that captures and curates insights expressed over social media for tourism-based businesses to use to connect to their customers and stakeholders.
Already active in Europe and across Asia-Pacific—with clients including Virgin Hotels, Accor, Wet’n’Wild Las Vegas and Qantas, among others—Local Measure is inviting American hotels and tourist attractions to try its customer intelligence service.
“Finding, connecting and communicating with the right stakeholders while they are on property and as their perceptions are being formed is still extremely difficult. Local Measure enables hotel managers, marketers and corporate staff to see what customers and influencers are posting about on social media in a specific location—even if the content doesn’t mention the brand by name or the location,” said Ian-Michael Farkas, Local Measure’s VP of America, who is heading up the U.S. team.
In the last 12 months, Local Measure has doubled its employee headcount and tripled its revenue, enabling international growth. The company has opened new offices in Singapore and London, as well as in Miami, where the U.S. division is headquartered.
Its new advisory board includes Alan Moss, VP online sales Americas from Google (U.S.); Phil Richardson, senior product director from Salesforce.com (U.S.); John Mims, former SVP worldwide sales and marketing at Las Vegas Sands Corp (Singapore); and leading private investor Bart Swanson (U.K.).