LHW Launches Rebranding Campaign

NEW YORK—The Leading Hotels of the World has implemented a comprehensive rebranding campaign that includes a new logo and revamped hotel directory.

Using a primary tagline, All Kinds of One-of-A-Kind, to help frame the groups model of  individual hotels under one umbrella, the campaign also focuses on the “sweet spot” that LHW claims in the marketplace: the space where luxury, global scale and independent-minded hotels intersect.

LHW also unveiled a new corporate logo, the first in decades, according to the company.

In addition, the latest edition of the directory for LHW was redesigned and for the first time pays tribute to the tradition of the family-owned property, with 23 pages dedicated to providing family histories of owners of some Leading Hotels.