DALLAS—Room Key, a new venture founded and owned by six hotel companies—Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, Inc. and Wyndham Hotel Group, part of the Wyndham Worldwide Corp.—has launched roomkey.com, a new online hotel search engine.
Led by a highly regarded management team, the site provides travelers a “one-stop-shop” tool. From searching through hotels to booking directly with one, roomkey.com will initially focus on serving U.S. travelers, soon to be followed by the expansion of the site to English-speaking regions outside the States.
John F. Davis III is CEO and leads a veteran executive team including Stephany Verstraete, chief marketing officer, and Kurt Zimmer, chief technology officer.
The company acquired its technology platform from hotelicopter in an asset deal that closed last year. This innovative and flexible hotel search and direct-connect platform allows roomkey.com to evolve and enrich the user experience. Additionally, hotelicopter’s affiliate platform will provide destination marketing organizations with a hotel marketing platform that helps drive more direct bookings to their local hotels.