Le Méridien Debuts New Family Programming with Lego Group

NEW YORK—Starwood Hotels & Resorts Worldwide, Inc. has formed a global partnership between Le Méridien Hotels and the Lego Group to offer a complimentary Welcome Amenity to children checking in to any of its more than 100 hotels and resorts worldwide.

Children up to age 12 will be greeted with a complimentary Lego toy to enjoy during their stay and take home as a keepsake from their travels.

“Travel broadens a child’s perspective of the world, expanding inherently curious and creative minds,” said Brian Povinelli, SVP, global brand leader for Le Méridien and Westin. “Our exclusive partnership with the Lego Group encourages families to unlock their destination through imaginative free play, strengthening bonds and creating memories that are sure to last, and the Lego amenity sets the tone for this upon arrival at our hotels.”

The Lego Welcome Amenity is the first feature that will be offered in the brand-wide, multi-faceted Le Méridien Family program, which will debut this fall. Le Méridien Family will focus on illuminating, immersive and inventive experiences for the entire family, to ignite imaginations on-property and unlock the local destination for both parents and children, according to Starwood.

“At the Lego Group, creativity and exploration are essential, and we recognized in Le Méridien a similar spirit and mentality,” said Soren Borup, senior product manager for merchandise & promotions, the Lego Group. “We are pleased to partner with this global hotel brand to offer their exclusive Welcome Amenity for families, enabling more children across the world to get a hands-on Lego building experience.”