NEW YORK—The world’s largest and most technologically advanced digital LED screen, according to Marriott International, was recently activated outside the façade of the New York Marriott Marquis, located at 1535 Broadway, between West 45th and West 46th Sts. in Times Square.
Manufactured by Mitsubishi Electric Power Products, Inc., the sign incorporates nearly 24 million pixels to create an Ultra-High Definition display. The sign features generative art exhibition by digital artists Universal Everything, a multidisciplinary studio collective focused on using technology to invent new forms of design and moving image. Vornado Realty Trust commissioned the screen as part of its redevelopment of the signage and retail components of the hotel.
Situated in the middle of Times Square on the hotel’s east façade, the screen is eight-stories high and spans the entire block, from West 45th St. to West 46th Street, on Broadway. The screen measures 330 ft. by 78 ft. and is the length of a football field.
“We are thrilled to witness the completion and launch of this amazing LED screen, whose technology is unprecedented in Times Square,” said Scott Nadeau, general manager of the New York Marriott Marquis. “We are confident the screen and the development of the retail space will greatly enhance the New York Marriott Marquis’ presence and provide even more reasons for visitors to stay at our hotel, in this premier location in New York City.”
The New York Marriott Marquis opened in 1985 and it will celebrate its 30th anniversary in 2015. The 1,957-room hotel was the first major branded hotel in the neighborhood. The hotel recently completed major renovations to its guestrooms, restaurants and over 100,000 sq. ft. of banquet and meeting space.