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La Quinta Launches Chirpify-powered Engagement Loyalty Program

PORTLAND, OR—La Quinta Returns, the brand’s loyalty program, has partnered with Chirpify so members can now earn rewards for their social media engagement and participation.

According to Dave Sims, ‎VP of loyalty marketing at La Quinta Inns & Suites, “We want our guests to feel rewarded and the new La Quinta Returns Social Rewards program does just that by encouraging generous benefits by participating with La Quinta in social media. Chirpify engagement loyalty enables us to reimagine how we engage and interact with our guests, bringing innovation to our customer relationships, in turn giving our guests greater flexibility in how they engage with us, even more personalization and yet more rewards opportunities.”

Using the Chirpify platform, La Quinta can now engage its La Quinta Returns members over social media, rewarding members in channel in exchange for their participation. To kick-off the program, La Quinta is encouraging program members to link their social handle(s) to La Quinta Returns in exchange for program points. Members can earn up to a total of 500 points by registering for La Quinta Returns Social Rewards, linking their social handles, following the brand on social media, and for a tweet or Instagram post using the #LQReturns social trigger.

The Chirpify platform provides La Quinta with the ability to expand on its existing personalization efforts, engaging and interacting intelligently with members via a rules-based system that can link to deep CRM data. Moreover, La Quinta can use data collected from its Social Rewards program to analyze how often members redeem points, assess campaign success across channels, and more.

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