PARIS—AccorHotels has revealed the North American arrival of La Nuit by Sofitel at Sofitel Los Angeles at Beverly Hills, which is set to debut on April 20.
The signature party concept aims to create a multi-sensory experience for guests and will combine musical appearances from leading artists, modern design and experimental mixology reflecting Sofitel’s brand pillars, according to the company.
La Nuit by Sofitel will take over the first floor of the property and live music will be available throughout the space—the band Phases will play in the lounge Riviera 31 and DJ Samantha Ronson and DJ Ruen will spin at the new French restaurant Estérel. The hotel lobby will be transformed with the interior space decorated in black and white and geometric patterns, paired with lighting design.
The La Nuit experience will be enhanced with signature cocktails including Paris La Nuit, Champs Élysées and Bastille, which pay tribute to the brand’s French identity, according to the company.
“The edgy, trend-setting event is a modern interpretation of Sofitel’s French art de vivre, and has been a true success in various Sofitel properties around the world,” said Balendra Nagesvaran, VP of operations for luxury and upscale brands at AccorHotels North America, Central America and Caribbean (NCAC).
The Los Angeles event follows other La Nuit by Sofitel parties that have been held in cities across Europe and the Middle East, including Sofitel Marrakech Palais Impérial; Sofitel Budapest Chain Bridge; Sofitel Vienna Stephansdom; Sofitel Luxembourg Le Grand Ducal; and Sofitel Dubai Downtown.