PARIS—Koddi will launch its new Koddi Management Platform at the Google Travel Executive Forum EMEA here.
According to the company, the platform provides full orchestration, management, and optimization of a travel brand’s Hotel Price Ads (HPA) campaigns, an offering created by Google that is now available to an expanded set of travel advertisers. Google’s HPA program shows hotel prices and availability next to organic results on Google Search Results, Google Maps and Google+ Local Business Pages.
Key features of the program include monitoring, advanced reporting and client-specific dashboarding, down to the hotel property level; intuitive user interface and platform management; full-service management; cross-Google API integration; and feed validation.
According to Koddi, it recently completed a five-month test with an OTA, which resulted in a double-digit percentage increase in overall hotel bookings and ROI.