WASHINGTON—Knowland announced an agreement to acquire Meeting Intelligence (formerly known as HIS), incorporating the product and employees, from Newmarket International Inc., a wholly owned subsidiary of Amadeus, a technology solutions provider serving the global travel industry.
This acquisition, which is subject to closing conditions, enables Knowland to offer a platform of meetings market intelligence for the hospitality industry. The addition of Amadeus’ database of meeting activity will improve Knowland’s available data on groups and meetings to provide a more comprehensive foundation for group lead-generation and market intelligence, according to the company.
In a separate agreement, Amadeus will also partner with Knowland to use its best-of-breed meeting intelligence product to enable Amadeus’ Delphi sales and catering customers to tap into groups and meetings intelligence in order to enhance its group business. “We are very pleased to welcome the Meeting Intelligence customers and employees into our company and community,” stated Tim Hart, CEO of Knowland.
“In addition to the acquisition agreement, we are very happy to continue working with Knowland to integrate its extensive database of group and meeting intelligence into Amadeus solutions,” said Lee Horgan, CEO of Amadeus Hospitality. “Our sales and catering customers will benefit from having a richer database of meeting intelligence that will allow them to get a better understanding of their group business.”
“We’re excited to join Knowland to bring leading-edge solutions to our combined customer base,” commented Steve Reiser, the founder of HIS who will become Knowland’s Chief Product Officer when the transaction is finalized. “We’ve both strived to provide our customers with high quality products and service, and now together, we can focus on advancing state-of-art meeting intelligence.”