Kempinski Redesigns Loyalty Program

GENEVA—Kempinski Hotels has revamped its Kempinski Discovery Loyalty Program, providing enhanced benefits for loyal guests of Kempinski Hotels in 76 destinations across more than 30 countries.

Program members will see immediate benefits tailored specifically to their preferences, ranging from room upgrades and late check out/early check-in to early access to exclusive offers, concessions at Kempinski restaurants, a dedicated butler service and personalized chef services.

Kempinski guests, at the highest tier level, will be eligible for entry into a new Kempinski Private Concierge. This invitation-only club offers a dedicated private concierge, invitations and behind-the-scenes access to the selective events in each destination, as well as a 24/7 membership service line and preferential rates on luxury services.

A key feature of the program is the local experience where guests can explore the culture of each destination. Experiences may include an elephant ride in the jungle, a private tour of a Geneva watch factory, a traditional Adumu dance with Masai warriors in Kenya, or a tour of Malta’s presidential palace and gardens.

“Recognizing our valued guests in a very personal way, Kempinski Discovery reflects our unique approach to personalized and authentic service,” said Amanda Elder, SVP of business development, Kempinski Hotels. “With this program, we aim to build even stronger connections between Kempinski and our most loyal guests, cultivating the preference of Kempinski as the go-to choice for elevated, luxury travel experiences.”