AMSTERDAM—Karl Lagerfeld Group has entered into an exclusive, long-term license agreement with Brandmark Collective B.V. to expand its global business with the launch of an international hospitality brand, Karl Lagerfeld Hotels & Resorts.
According to the company, Karl Lagerfeld Hospitality will translate the designer’s vision and aesthetic into bespoke projects, including hotels, residential properties, restaurants and private clubs, which will reflect Lagerfeld’s approach to style.
“Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience,” said Pier Paolo Righi, CEO and president of Karl Lagerfeld. “Developing the Karl Lagerfeld six-star hotel in Macau, which is scheduled to open in 2017, has been an exciting process for our whole team, and we look forward to further expanding in this field.”
“We inherently understand the unique needs of hospitality owners and developers,” said Tony Kurz, CEO of Brandmark Collective, and will collectively deliver the Karl Lagerfeld brand offering in a way that celebrates the designer’s unique talent and approach to fashion and lifestyle.”
Karl Lagerfeld Hospitality is currently exploring opportunities in gateway markets and resort destinations worldwide.